Marketing Activity

Prelim
Req. 1
Summary report Chap.1-6
Due: 6 meeting

Written Reg.1 - Reaction paper newspaper or magazine article related to marketing


Mid term
Req. 2.1
Summary report Chap7-20
Due: Aug. 28
Req. 2.2
Individual project study on formulating marketing strategy for your self-promotion
Problem: How to create written history, marketing general and specific objectives, strategy, target audience, processes and price. Your product or service to be rendered is related to your background as Fine Arts student.
Schedule: Aug. 22 proposal and draft and Aug. 28 consultation
Due: Sept. 5 marketing forpolio and individual summary report

Written Reg 2. - Reaction paper newspaper or magazine article related to marketing

Final
Req, 3
Group project on formulating and implementation: Marketing strategy on existing and non-existing product or service
3.1 Existing
3.2 Non-existing
Problem: How to research, create and implement marketing strategy on existing and non-existing product or service. Select one for implementation of marketing the chosen product or service, venue at CAFA_FAD First ground hallway.
Proposal outline: product or service, member name (2-4 person), and other marketing plan content as you research on advertising thesis of senior students.
Schedule:
Sept. 12 proposal 3.1
Sept. 19 proposal 3.2
Sept. 26 draft/production
Oct. 3 /production/installation
Oct. 10 implementation
Oct. 17 all portfolio

Distribution of Class Cards Oct. 24 for all complete req. last Oct. 17