Typography 1

Professor: Ferdinand R. DoctoleroClass
Schedule: 12-3pm Wednesday
Section: BFA 1B
Room: CAFA
Rm. 110

SYLLABUS
Typography 1
School Year 2011-12 1st Semester
AD011

Units: 2
Time: 3 hours
Allotment: 18 meetings/54 total hours

Course Description
An introductory to the practice, theory and history of typography, type design and the study of the formal elements of typographic structuring, composition and communication aesthetic, perceptual and related design theory will be explored. Drawing skills will be emphasized.

Co-requisite subject Typography 2

Course Objectives
At the end of the semester the student is expected to:
1. Understand the integral role of typography in effective design communications.
2. Understand the historical evolution of typography.
3. Be skillful in manual rendering of lettering.
4. Be familiarized with the tools and techniques in lettering.
5. Classify the major categories of types and styles.
6. Learn to use types effectively as advertising design element.
7. Understand the functional, symbolic and communicative aspects of typefaces.

Learning Contents and Activities
1. Definition and discussion of related terminologies
1.1 Typography
1.2 Lettering
1.3 Fonts
1.4 Typeface
1.5 Display types
2. History of Typography
2.1 The first alphabets
2.2 The development of the Roman alphabet
2.3 The early movable types
2.4 transitional typefaces
2.5 The modern typefaces
2.6 typefaces in the industrial revolution
3. Four major categories of types
a. Serif
b. Sans serif
c. Script
d. Ornamental
4. Anatomy of types
4.1 parts
4.2 proportions
5. Basis for typography decisions
5.1 Legibility
5.2 Readability
5.3 topical relevance and style
5.4 market value
5.5 Aesthetic values
5.6 Availability
6. Rendering techniques
6.1 introductions to basic tools
6.2 demonstrations of mechanical tools
7. Introduction to the different type families and specific typefaces

Methodology
1. Lecture and discussions
2. Rendering demonstration
3. Plate making

Grading System
Plates, Projects and Exercises 50%
Written Works (Research, Reaction paper, Examination and others) 35%
Attitude and Attendance 15%
Total of 100%

References:
Books , Magazines, Journals and World Wide Web