Package Design 1 Prelim 2ndsenSY2007-08

Schedule of Activities :
Meeting 1-6 Dec. 14 Due Portfolio
Written requirements - Research on history of Packaging, Structure of paper and Bar Code.
Paper Projects – 1) Two paper construction packaging 2) Tea/Coffee Primary Packaging 3) Tea/Coffee Secondary Packaging

Do studies, compre, die cutting guide, mock-up and final artworks.
Write problem, objective and design statement.

Photography 1 Prelim

2nd semester SY 2007-08

Activities:
Written requirements - Research on history of Photography and Pin Hole Camera, Reaction paper on photography exhibit or any related literature.
Photography Projects – 1) Basic Lighting - 1 object 2) Basic Composition - 3 objects

-Theme on Still Life
-Use any traditional camera with film
-Do contact print for the 2 projects (18 shoots each) and print 3" x 4" or 3R on selected shoot on 1 and 2

Schedule of Meeting
1 Introduction
2 Preparation of materials and production
3-4 Shooting on the project 1 & 2
5 Printing
6 Submission and Presentation on Dec. 13

Typo 2 syllabus

Typography 2
AD012
Units:3
Time:3 hours
Allotment:18 meetings/54 total hours
Course Description
Main emphasis is on setting priorities for
typographic elements, designing typefaces
and use of grids to develop publications of
ascending complexity from one-page, single-
color format through multi-folio, multicolor
books and magazines. These are considered
from concept development through
pre-press preparation.
Co-requisite subject Typography 2
Course Objectives
At the end of the semester the student is
expected to:
1. Develop skill in layouting types for various
publications.
2. Enhance the sensitivity the right typeface
relative to the kind of publication in
which he/she is at work.
3. Be able to make a comprehensive artwork
for either brochure or newspaper.
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4. Understand the importance of typography
and how it works in any printed communications
material.
5. Understand the advancement of computer
typography and it’s effects to the trade.
6. Develop ability in art direction for types.
Learning Contents and Activities
1. Recollection of past lessons in typography
1.1 Fonts
1.2 Typefaces; styles and names
1.3 Considerations in choosing typefaces
2. Structuring
2.1 type alignment
2.2 dividing text
2.3 type layouts
3. Measurement of types
3.1 point and picas
3.2 type size
4. Typesetting
4.1 leading
4.2 set, units and ems
4.3 word spacing and letter spacing
4.4 kerving
4.5 copy casting
5. Specifying types
5.1 copy preparations and marking
5.2 marking up proof and fine-tuning
type
6. Enlivening text
6.1 creating emphasis
6.2 initial letter accentuation
6.3 associating types with illustrations
photograph and color
7. Display typography
7.1 contrasting size, weight and
width
7.2 changing texture
7.3 shape and arrangement
7.4 impact of color
8. Desktop typography
8.1 tools and how they work
8.2 type of fonts
8.3 special effects
9. Development of brochures, newspapers
and magazines
9.1 corresponding pages and departments
9.2 lay outing techniques
9.3 type selections
9.4 kinds of newspaper and their respective
formats and styles
9.4.1 broadsheets
9.4.2 tabloids
9.4.3 newsletters
Methodology
1. Lecture and discussions
2. Rendering demonstration
3. Plate making
Grading System
Major Plates 40%
Minor Plates 30%
Research and reporting 20%
Attendance 10%
____
100%
Reference and Texts
Sandra E. Moriarty. Creative Advertising
and Theory and Practice. Second Edition.
New Jersey: Prentice Hall, 1993.
David W. Nylen. Advertising Planning,
Implementation and Control. Third Edition,
Cincinnati: Southwestern Publishing CA,
1986.
Christopher Perfect and Jeremy Ansten.
The Complete Typographer. First Edition,
Massachusetts: Rockport Publishers, 1992.

Freehand Drawing 2 syllabus

Freehand Drawing 2
FA014
Units:3
Time:3 hours
Allotment:18 meetings/54 total hours
Description:
Provides students with exercise to
develop in them accurate observation and
skills in Graphic Presentation. Topics like
lines, light, shades and shadow and
pictorial presentation or rendering in full
color are discussed here. Different art
media like charcoal, pencil pen and ink
and watercolor are explored to serve as
effective means of creating the graphic
equivalent of what is observed or
visualized.
Pre-Requisites:Freehand Drawing 1
Co Requisites:Drawing and Painting from
Life
Learning Objectives:
Knowledge
Learner should be able to state and carry
out form and content in Freehand
Drawing.
Learner should be able to state attributes,
dimensions, basic phenomena and their
applications on color theory.
Skill
Learner should be able to show skills in
making design on various surfaces and
materials.
Attitude
Learner should be able to learn
theorically, practically and stimulatinly to
the subject.
Course Objectives:
Aims
You will be able to use theory and
practice for freehand drawing to your
profession.
Attainment target
You will be able to express and interact to
the other students about your ideas.
You will be able to learn and apply
graphic arts for higher major fine arts
subject.
Overview of course content:
Meeting 1-6
Lecture and Introduction to basic
color concepts and materials
Meeting 7-12
Two Dimension colors
Meeting 13-18
Three Dimension colors
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Suggested Activities:
Introduction theory and Activities on the
Freehand Drawing 2 and Materials
Theory and Activities on the two
dimension colors
Theory and Activities on the three
dimension colors
Methodology:
Methods will be lectures on theory,
demonstration, interaction by answering
the question given, discussion on
activities, do practical assignment by
exercises on the spot, supervision and
final project.
Media will be the use of chalk or
clipboard, handouts, slides and other
instructional materials.
Grading system:
Grading system can be done for the
student by solving the given problem.
Participate to the class actively through
doing good painting exercises and other
activities or requirements. By following
the criteria in doing painting artwork,
follow instruction, accuracy and good
technique, speed with effort and discipline
in there work (85%). Attendance and
attitude (15%).
References:
Basic Visual Concepts and Principle,
Charles Wallschaeger and Cythia
Busicsyder, Brown
Publishers, USA, 1992.
Prep