Typography 1

Professor: Ferdinand R. DoctoleroClass
Schedule: 12-3pm Wednesday
Section: BFA 1B
Room: CAFA
Rm. 110

SYLLABUS
Typography 1
School Year 2011-12 1st Semester
AD011

Units: 2
Time: 3 hours
Allotment: 18 meetings/54 total hours

Course Description
An introductory to the practice, theory and history of typography, type design and the study of the formal elements of typographic structuring, composition and communication aesthetic, perceptual and related design theory will be explored. Drawing skills will be emphasized.

Co-requisite subject Typography 2

Course Objectives
At the end of the semester the student is expected to:
1. Understand the integral role of typography in effective design communications.
2. Understand the historical evolution of typography.
3. Be skillful in manual rendering of lettering.
4. Be familiarized with the tools and techniques in lettering.
5. Classify the major categories of types and styles.
6. Learn to use types effectively as advertising design element.
7. Understand the functional, symbolic and communicative aspects of typefaces.

Learning Contents and Activities
1. Definition and discussion of related terminologies
1.1 Typography
1.2 Lettering
1.3 Fonts
1.4 Typeface
1.5 Display types
2. History of Typography
2.1 The first alphabets
2.2 The development of the Roman alphabet
2.3 The early movable types
2.4 transitional typefaces
2.5 The modern typefaces
2.6 typefaces in the industrial revolution
3. Four major categories of types
a. Serif
b. Sans serif
c. Script
d. Ornamental
4. Anatomy of types
4.1 parts
4.2 proportions
5. Basis for typography decisions
5.1 Legibility
5.2 Readability
5.3 topical relevance and style
5.4 market value
5.5 Aesthetic values
5.6 Availability
6. Rendering techniques
6.1 introductions to basic tools
6.2 demonstrations of mechanical tools
7. Introduction to the different type families and specific typefaces

Methodology
1. Lecture and discussions
2. Rendering demonstration
3. Plate making

Grading System
Plates, Projects and Exercises 50%
Written Works (Research, Reaction paper, Examination and others) 35%
Attitude and Attendance 15%
Total of 100%

References:
Books , Magazines, Journals and World Wide Web

SYLLABUS Animation

School Year 2011-12 1st Semester
MD013

Units: 3
Time: 3 hours
Allotment: 18 meetings/54 total hours

COURSE DESCRIPTION
Film animation applies techniques of cinematography to the graphics and plastic arts in order to give the illustrations and movement to cartoons, drawings, paintings, puppet and three-dimensional objects. Evaluation by the student using feedback answering form and evaluation by the department head in the college.

General Objective:
The role of the team is to collectively create drawings for feature length films. Such collectively activity actually involves divisions of labor for background, inking, in bet-weens, tracing and painting and others.

Therefore the course subject aims to produce students who will:
1. Brainstorming to produce ideas for a full-length film,
2. Create a story board showing the development of the idea, and
3. Work as a group on the picture and sound production including editing aspects of the film.

Course Requirements
The above objectives are achievable only through active participation in three activities:
1. Individual exercise involving creation of film characters
2. Group exercise:
2.1Story formulation
2.2 Storyboard making
2.3 Animation work including in between activity:
2.3.1 Design animation
2.3.2 Tracing and painting
2.3.3 Back grounding
2.3.4 Camera work

Course Topics / Outline
Animation processes undergo several stages starting with the big IDEA and culminates with the finished film. Animators, thus needs to be brief on the necessary topics like:
1. The History of Animation
1.1 Many advances were made in Europe: Reiniger employed mobile silhouettes:
Oskar Fisehinger and Len Lye experimented with abstract design choreographed
to music; and George Pal of Holland created techniques of puppet animation.
1.2 Point-of-purchase support
1.3 Mechanical art preparation
1.3.1 Graphic design
1.3.2 Structural design Methodology
The activity of the course subject is to combine:
1. Lectures and open forums
2. Conceptualization exercises
3. Design consultancies and
4. Comprehensive presentations
Grading System and criteria:
• Attendance
• Attitude
• Project requirements PR (50%) and Written requirements WR (50%)
References:
Books, magazines and WWW

Detail Requirements

Prelim:
PR: Solo
1. Character design, and development on bond paper for studies and final on 1/8 illustration board
2. Flip books (100 pages) (2 characters)
3. Photographs of Animation - Phenakistoscope disc
WR:
1. Information and Description of Personality of your character design (2)
2. Research the History of Animation
3. Reaction paper on recent animation film or movies

Submission: July 18, 2011

Midterm:
PR: Group (5-6 Persons)
1. Line drawing (Traditional) 2D, with character script or story line board and description. 20-60 secs.24 frame/sec
Theme: Music MTV
WR:
1. Interview with an animator (group) or credits for resource person (class) Animation Forum
2. Process of Animation (solo)

Submission: August 29, 2011

Finals:
PR: Group (5-6 Persons)
1. 3D and Experimental animation using objects, or any mixed medium and can be edited at computer
Theme: Advertising
WR:
1. Research on Linear Editing

Submission: October 3, 2011

Distributions of class cards: October 10, 2011

Materials and Techniques

Professor: Ferdinand R. Doctolero
Class Schedule: 1-4pm Wednesday Section: BFA 1B
Room: CAFA Rm. 110

SYLLABUS
Materials and Techniques
School Year 2011-12 1st Semester
FA017

Units: 3
Time: 3 hours
Allotment: 18 meetings/54 total hours

Course Description:
Introduces students to the exploration creative possibilities of transforming raw and basic materials into meaningful and articulate visual language. Materials and Techniques cover studies and application on two and three-dimensional forms. It does include solving problem in drawing, painting, crafts, sculpture and other materials pertaining in their principle, function and characteristic of structural possibilities.

Basic subject and preparation for higher and major Fine Arts subjects.

Learning Objectives:
Knowledge
Distinguish technical knowledge in the various materials and techniques processes.
Analyze the artistry of the design and the skill of the maker
Skill
Show skills in making simple decorative design in materials and techniques.
Attitude
Carry out proper work habit and safety precautions in performing manipulative skill.
Demonstrate good workmanship and dignity labor.

Course Objectives:
Aims
You will be able to use theory and practice for materials and techniques in your profession.
Attainment target
You will be able to express and interact to the other students about your ideas.
You will be able to learn and apply graphic arts for higher major fine arts subject.

Activities:
Introduction theory and Activities on the Materials and Techniques
Theory and Activities on the Two-Dimensional Materials and Techniques
Theory and Activities on the Three-Dimensional Materials and Techniques
Theory and Activities on the Basic Mixed Materials and Techniques

Course/Topic Outline:
Meeting 1 Introduction
Meeting 2-6 Two-Dimensional and Prelim
Meeting 7-12 Three-Dimensional and Midterm
Meeting 13-16 Basic Mixed Materials and Finals
Meeting 18 Distribution of Class Cards


Methodologies:
Methods will be lectures on theory, demonstration, interaction by answering the question given, discussion on activities, do practical assignment by exercises on the spot, supervision and final project.
Media will be the use of chalk or clipboard, handouts, LCD projector and other instructional materials.

Grading System:
Grading system can be done for the student by solving the given problem. Participate to the class actively through doing good painting exercises and other activities or requirements. By following the criteria in doing painting artwork, follow instruction, accuracy and good technique, speed with effort and discipline in their work (85%). Attendance and attitude (15%).

References:
The complete Painting Course, by Hazel Harrizon and Alfred Danniels, London, 1988.
Scupture, by Lorraine Balmuth Widman, Prentice-Hall, New Jersey, 1989.
look for other books and web site.

Detail Requirements and Criteria for Grading System:
• Project requirements PR (50%) and Written requirements WR (35%)
• Attendance and Attitude (15%)

Prelim:
PR: Two-Dimensional Visual Art Materials and Techniques
1. Dry Materials and Techniques
2. Wet Materials and Techniques
3. Mixed Media of Dry and Wet Materials and Techniques
WR:
1. Research on Two-Dimensional Visual Art Materials and Techniques
2. Reaction Paper
Submission and Evaluation: July 13, 2011
Midterm:
PR: Three-Dimensional
1. Paper and wood
2. Clay, plaster of paris, stone, concrete and other earth materials
3. Metal
WR:
1. Research on Three-Dimensional Visual Art Materials and Techniques (Basic Sculpture)
2. Reaction Paper
Submission and Evaluation: August 24, 2011
Finals:
PR: Individual and Group
1-2 3D Mixed Media Materials and Techniques
WR:
1. Research on Basic Mixed Media
2. Reaction Paper
Submission and Evaluation: September 25, 2011

Distributions of class cards: October 5, 2011